Act with Integrity  Lead by Example  Committed to Innovation  Team Work  Perseverance

These are the values which guide us toward our goal, which is to be the leading distributor of laptop accessories in South Africa and surrounding countries.

Our mission:

We are here to provide our customers with a comprehensive range of reliable and affordable laptop accessories, and at the same time, exceptional service.

Our core values:

• Act with integrity: Respect the facts, be real

• Lead by example, and others will follow

• Committed to innovation – the key to competitiveness

• Team work. A happy team is a winning team

• Perseverance is the essential quality to success

Our vision:

• For our people. To create a harmonious and inspirational environment where people can learn and grow.

• Environmental responsibility. Be a good example of energy efficient organization that contributes to the sustainability of the planet. 

• Productivity. Be a highly efficient, lean and fast-moving business.

• Market. Transform the laptop accessories market in South Africa to be more transparent and competitive.